With fewer than 50 days to go until Seafood Week, now is the time for businesses to sign up to be involved in the UK’s biggest celebration of seafood.

Above: One of the eye-catching displays of seafood presented by retail giants Morrisons to promote the start of Seafood Week in 50 days’ time.

Seafood Week (October 6 to 13) is a UK-wide campaign, run by Seafish, aimed at celebrating the seafood industry and encouraging consumers to buy, cook and eat fish and shellfish. It is free to join and offers the chance to be a part of a campaign spanning the entire seafood industry.

Seafish is inviting all businesses and organisations involved in seafood to sign up as partners to the eight-day campaign by registering at seafoodweek.co.uk Once they are signed up as partners, businesses can promote their produce and any events, activities, or special offers they have taking place, on the popular ‘What’s On’ section of the Seafood Week website.

Retail giants Morrisons, international hotel network Hilton Worldwide, and renowned seafood brand Saucy Fish Co have all shown their support for the campaign by signing up as partners.

One of the first industry partners to pledge their support to Seafood Week was retailer Morrisons, which began the countdown to Seafood Week with a fishy display. Proving that seafood not only tastes delicious but looks great too, Morrisons have spelled out 50 in fish fillets, shellfish, mussels and whole fish; showcasing the range of species on offer and marking 50 days until Seafood Week.

Giorgina Reed, senior seafood buying manager, said: “Morrisons is delighted to be supporting Seafood Week for another year. Our seafood offer to our customers is something we are extremely proud of, and we have invested heavily in our supply chain and staff training over the past few years. We have been extremely pleased by how previous Seafood Weeks have gone and are happy to once again be on board in order to help people get more seafood into their diets. Seafood is healthy, delicious, and easy to cook, so we will be encouraging our customers to try more of it through recipes, offers and at counter advice over the course of this week and beyond.”

The Saucy Fish Co will also be supporting the campaign this year, becoming a Seafood Week partner. The Grimsby-based CoolBrand, which has just launched a new frozen range through its digital ‘Frozen Just got Cooler’ campaign, will be encouraging people to eat at least two portions of fish per week.

The Saucy Fish Co’s brand manager, Anne Laudage, said: “Seafood Week is a wonderful initiative; we love nothing more than inspiring people to each more fish, more often and gladly support the campaign each year. With the launch of our new Saucy frozen range, we have introduced a new generation of shoppers to frozen fish and look forward to inspiring more Brits than ever this year to get their recommended two portions of seafood each week; frozen or chilled.

“Saucy Fish have a 20+ strong range of fish and sauce products, so there’s something to suit everyone. We’ll be sharing Saucy recommendations, tips and inspiration throughout Seafood Week, across Saucy social channels and PR activity, as well as on The Dock section of our website.”

Seafish corporate relations director, Mel Groundsell, said: “We are very excited to be celebrating Seafood Week for a third year, and really championing this fine industry. Seafood Week is an award-winning campaign that has proven its effectiveness with sales growth and increased consumer awareness of the industry.

“Seafood Week is a great chance for our industry to encourage members of the public to try something new or get back in to the habit of eating healthy and delicious food.

“The week benefits the whole seafood supply chain and we are confident that for the third year in a row it will be a major boost for the industry. With so much going on across the UK throughout the eight days, there’s a Seafood Week option for every budget and taste.”

A range of Seafood Week retail and seafood business partners will offer shoppers discounts and promotional deals on seafood products, allowing people to try new species or simply get back in to the habit of buying fish.

The week will kick off with the return of the ever-popular Fish Pun Day, where the Twitterverse will flex its pun mussels and be breaming with seafood-related jokes. This will see seafood brands and retailers unshellfishly indulging in pun offs, and is a chance for Twitter users right around the globe to scale up their fish puns on using the hashtag #fishpunday.

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