The Love Seafood marketing initiative from Seafish is stepping up its campaign to ‘Bring on Better Living’ by showcasing to UK consumers why seafood is a great choice for all dining occasions – both in and out of the home.
Following on from a successful promotion in December focusing on prawns with a Christmas-style twist, this month Love Seafood is promoting the mood-boosting benefits of seafood, to tie in with ‘Blue Monday’ and the surrounding period.
Blue Monday, in the third week of January, is reputed to be the day when, after the busy festive season and with no end in sight to the short winter days, many people are at their lowest and most deflated.
To counter this, Love Seafood is seeking to ‘banish the blues with seafood’, using a bit of humour along with some ‘seafood for health’ messaging to revitalise its target consumer audiences and give them a positive and uplifting feel-good boost.
The campaign also consistently encourages people to visit their local fishmonger to buy some fish and/or shellfish, or to choose the seafood option when dining out.
As part of the campaign’s remit, it is aiming to support seafood businesses of all sizes. By signing up to be part of the Love Seafood community, you can access a range of marketing tools and promotional assets to help you promote your company and products to customers.
This story was taken from the latest issue of Fishing News. For more up-to-date and in-depth reports on the UK and Irish commercial fishing sector, subscribe to Fishing News here or buy the latest single issue for just £3.30 here.